PNC Integrated Christmas Campaign

For 31 years and counting the bank PNC has been breaking down the current cost for one set of each of the gifts given in the song “The Twelve Days of Christmas.” Over the past few years, Deutsch NY has partnered with top tier production houses to build amazing year end experiences to celebrate this idea in unique and inspiring ways.

In the spirit of constantly raising the bar, for 2015, Deutsch NY partnered with ACNE LA to reimagine the song “The Twelve Days of Christmas”… twelve times. So, ACNE LA and Deutsch NY created 12 unique, integrated experiences ranging from interactive live action short films to a 30 page illustrated book. ACNE LA was responsible for all aspects of production, from principal photography to the responsive layout and mobile site experience.